What Is White Label Content Writing?

It’s getting harder to get people to pay attention to things online because there’s so much stuff for them to look at. It is difficult to keep people’s attention once you have it. As digital marketing evolves, so do the needs and wants of clients.

As your client demand increases, it can be tough to keep up while running your business, planning your content marketing strategy, and creating high-quality content. If you’re looking to save time and stress, you may want to consider outsourcing your content to a content creation service.

White-label content is written by an outside agency, not an in-house copywriter. This can be a one-time purchase, or it can be an ongoing subscription.

If you’re unsure of where to begin, outsourcing can seem daunting. Let’s look at when you should hire a content creation service, how you can use white-label content and the benefits of using white-label content.

When Should You Work With A White Label Content Writing Service?

It can get overwhelming running a business, feeling tired and stressed. There are a lot of things you have to think about every day. If content creation is causing you stress, you can outsource it to a copywriting agency.

It can be difficult to keep your content both trendy and relevant when you’re busy running a business. Instead of worrying about writing optimized content for your blog, hire a white-label content service to do it for your business.

Consider hiring a content writing agency when you need high-quality content at a cheaper price and a smaller time commitment. Create a content budget to determine whether you want to continuously hire a digital marketing agency or just for a one-time project.

Your work-life balance will benefit whether you choose a large content creation service or a smaller outside contractor.

What Are The Benefits Of Using A White Label Content Writing Service?

If you want your business to succeed in today’s digital market, you need to have written content. It can be stressful if you don’t have in-house staff who can provide clean copy and content focused on SEO.

Audiences want new and original content that they haven’t seen before. Your readers don’t think about how your website appears on Google when searching for something using keywords.

They Care About High-Quality Content

As a business owner, your content marketing strategy should not be your top priority at every given moment. You have to care about all your business needs. If you hire a white-label company, they will create content for you that is designed to further your marketing campaign.

Instead of worrying about how to best work with your in-house team, you should look at outside companies.

You will experience three primary benefits when you outsource your content creation to a white-label agency.

Saves You Time

When you have to write copy, it can be tiring and take a lot of time, especially if you’re not used to it. If you don’t have time to generate original content, do keyword research, and improve your website ranking, your website will suffer.

Hiring a white-label content service to outsource your copywriting is a great way to save time and manage your workload more effectively.

As your business grows, so will client demand. Hiring an outside agency to produce content for reselling can be beneficial since the content produced is unbranded and unauthored, allowing you to sell it to another client. A white-label company can help you save time by creating content for your clients.

Some white-label agencies might not be able to deliver on their promise of providing you with a fast but reliable copy. Check a company’s portfolio and references before working with them to avoid wasting your time.

Saves You Money

Hiring an in-house staff for copywriting can be costly. Adding employees to your payroll means you will also have to pay for their benefits, retirement, and sick days.

You can avoid the hassle of hiring a new team member by searching for an agency that offers similar or lower-cost services. Although the initial cost of hiring a content creation company may be higher than that of a new employee, the company will ultimately save money by not providing employee benefits, as content creators are typically contractors.

If you only need a small amount of content, buying white-label content will be cheaper than paying an in-house writer. You may not need more content from the writer after you have a landing page or product description.

While it is true that some freelancers and digital marketing agencies charge low rates, it is important to keep in mind that the quality of their content may not meet your standards.

Dependable Content Production

Some business owners consider hiring a freelance writer when outsourcing their content writing. Hiring a white-label content marketing service is more beneficial to your company than hiring a freelance agent.

If you hire inexperienced freelancers, your business could be seriously harmed. You need to be careful about who you contract. An experienced white-label agency can provide high-quality content for your business needs without having to go through the process of finding and vetting a content creator.

When you hire an agency, the tone of your copywriting will reflect how you want your brand to be perceived long-term. This will allow you to complete all projects and give your content a professional voice that will impress readers.

To ensure that you always get a high-quality copy that meets your deadlines, you should use a content writing service with good reviews. This will save you from having to deal with the stress that can come from working with freelancers.

How to select a white-label partner

The selection process should be done with great care and using all the available information.

Here is a checklist to give yourself the best chance of success when finding the right partner for your needs:

  • Basic research: Gaining as full a picture as possible of their offerings from publicly available materials will give you an initial sense of whether they are a good fit. 
  • Team capabilities: How much of the content creation process does the team handle? In addition to copywriting, this could include conducting research, interviews, and SEO.
  • Industry coverage is important if you focus on a highly technical or niche area but is less important than the team’s capabilities, typically where the value lies. Research ability, for instance, can more than make up for a lack of familiarity in a given field, but the reverse does not apply.
  • Typical audience: For example, does the firm usually produce for technical experts (e.g., specialized engineers), small business owners, or C-level executives? Each audience requires a different tone and level of detail. Probing this will give you a sense of the kind of writers they employ.
  • Types of content: It is unlikely that a single provider will be equally proficient in all of the varieties of the content we outlined earlier in this report. You should be able to get a sense of whether they are specialists in the platforms you are looking for. If they claim to do everything, this requires further investigation.
  • Writing samples: If the information above is not explicitly stated, looking at examples of past work may help understand their typical audience and gauge their range and quality of output. The samples will obviously be the best they have available so are more likely to represent the high water mark.
  • Past clients: While the company may be able to project a good impression, remember that you are dealing with a content creation agency. Snappy taglines and sky-high search rankings are to be expected, but past clients are harder to magic up out of thin air. Look for case studies and named testimonials that give a clue to how good a reputation the firm enjoys for its work.

Knowing that can guide what we say, how we say it, and the approach we take,” It is important to be aware of the tone of the conversation and who the audience is, as this can influence what is said, how it is said, and the approach is taken. If someone writes in a very formal style, it is not likely to resonate with people who are more relaxed and informal.

John Schroeder, CEO, RealWebsite

  • Conduct an interview: Not all of the above information may be available publicly, and a follow-up interview, either as a formal expression of interest or a simple inquiry via the switchboard, will help to close any gaps in the basic information, as well as offer a chance to dig further into other questions, including:
  • Background of writers: You should be comfortable with the caliber and experience of the copywriters they will use to serve your clients. If the firm is unwilling to share information on this or cannot give a clear set of guidelines they follow, this could be a warning sign.
  • Flexibility on demand: The website may or may not indicate how they price additional services, but it is important to understand how they plan for a “surge” in capacity if you are constrained by a sudden increase in client demand. Probing this with a few real examples will help you understand if their framework is clearly defined or vague.
  • Past KPIs: Ask them to back up their performance claims with numbers, ideally taken from case studies that they can share. This will not only give you an idea of their standard of work but also whether they are internally well-organized and well enough equipped-to track these important numbers over time and across different channels. If not, they may be disorganized in other areas.
  • Customer service: Ask them to describe their service commitments (e.g., response time, deadline assurances) and how they consistently train their staff to adhere to these expectations. Again, KPIs, if available, will indicate both quality and organization levels.

” I tested them first, then increased the volume to see if they could handle it. Having two internal writers is important because if one gets sick, there is still someone to produce content, and the timeline deliverables are not affected.

Tony Soares, CEO, Quanti Digital

  • Ask for a test drive: It should be possible to experience in advance what the systems are like to interact with (for example if they have a management dashboard system, what is the functionality and ease of use?). This process is important so that you can gauge what the end client’s experience will be. Clunky systems will reflect badly on you and, at best, make it harder to demonstrate the success of the eventual engagement. 
  • Consider price last: Cost is crucial, and the partnership must make commercial sense to proceed. However, it is only possible to interpret price in the context of the value offered. Rock bottom rates are not much use if they are linked to poor customer service and minimal flexibility in times of increased demand. Similarly, higher prices may well indicate that they are employing the best writers in the market. Your decision to move ahead should ultimately be based on the value you receive, and this is why looking at price last, rather than first, can lead to an optimal decision.