With so much focus on digital, offline marketing advice is always interesting.
4 ideas here on real world ways to engage.
I’m not too hot on business cards, but direct mail, shows & joining you local Chamber of Commerce can be winners.
I’d have swapped number 4 for using Meetup.com. Though the coordination is online, it’s a very real world community. Especially if you live in or near a city.
Search to see what local groups you can join where you can add value to the group. If there isn’t one yet, create it.
Years ago I set up the London I Love Marketing and am still surprised when I think back to god popular it was.
As with everything though, go with a givers mindset. Photobombing a meetup only to talk about how good you are is never going to be successful.
One last thought on business cards… rather than just having your logo on one side, or just your contact details, use it as an opportunity to present your MVC (Minimum Viable Commitment) offer… your book.
Full Story: Look Beyond The Web: 4 Ways To Promote Your Small Business Offline
