Many people come to us and say things like, “Well, this information is not new. It’s out there. Anybody can find it.”. This is very true. A lot of the time, most of this info is accessible online. What isn’t yet accessible, however, are your thoughts on the topic. Your unique perspective.
People want you to put it right in front of them. People don’t want to search for stuff first of all, and so I just had this conversation with a gentleman we’re working with, and he was like, “This isn’t new.” And now I’m hearing people are using my stuff, and I’m like, “Was it really your stuff, though?” I mean, is it really? He said, “Well, some of it is.” And some of it could legitimately be his stuff because of the wording and language it uses, but in some industries, I mean, how different is financial information? It’s just a matter of getting it in front of someone.
The good thing about writing a book is the psychological benefit it carries above and beyond what it actually is this magic around a book. All of that is beneficial. It is also all problem and downside because everyone paints themselves into a corner or puts all of these caveats about why they can’t do it or why it has to be a New York Times bestseller or why it has to be this massive thing because they’ve fallen into the same spell.
Oh, well, it’s a book, so it has to be this. Forget that. Get all the benefits without locking yourself into the baggage of traditional publishing.
It is one of the things people keep trying to do, boxing in the scope of a book. People are, again, this is a book. Therefore, it needs to be this rather than no; I’ve got the opportunity to put this into a book and get all the benefits to the outside world.
The other thing is I think it’s just an element of analysis for analysis. People whose minds are fighting against doing the work or having the understanding to commit to it or execute it, and then just looking for reasons why it can’t be done. Because of this, it can’t be that simple, or I couldn’t include that information. Whereas in reality, just get it done.
If the choice is to do anything versus nothing or just whatever your current idea is, just get that out there, and then if it’s rated up later, do that. Don’t allow this to be why you spend another six months worrying about whether it should be in this camp or another camp or fall into another category.
To Conclude,
If you’ve followed us for a while, you’ve heard us refer to Dean’s 8-Profit Activators and the before unit, looking at how you attract and engage with future customers.
How you plan to use your book will influence your title, content, and next steps, and understanding the difference between Profit Activator 2 & 3 will help narrow your scope. It will guide your thoughts on the content and help craft a more explicit call to action. All of this means you’re more likely to get your book created and out there working for you.
You should head over to the podcast with Betsey and Stuart as they speak in depth about identifying your book’s job.
See you there.
