Today’s post will touch on how you can take your hard work(writing your book) and create other assets you can use to remix your campaigns and funnels.

From the individual ideas that make up your book’s content, you can create many short pieces to amplify your message and educate and motivate people to take the first step with you.

Once these are created, you’ll have an army of assets, all waiting to be remixed into various funnels. From supporting material to new, top-of-the-funnel ‘cookies’.

The trick to getting this done is to split the task in two. First, identify the points you want to amplify, and second, have a list you can refer back to of all the different ways you can create variations of that content.

Infographics

Infographics are a visual representation of information. you will be using images, charts and diagrams to stress and highlight certain points that you brought up in the book. infographics work best at the top of the funnel, as charts and diagrams are eye-catching and give valuable information simultaneously.

White Paper

We often find that people who work with us feel they have not provided enough information in their books. this is where assets like white paper come in. white paper is a sales or marketing document used as a persuasion tool. we would take an aspect in the book that was touched upon superficially and then go really deep into it in the white paper.

Social Media Video Snippets

You can use social media to spread information about your book by creating short video snippets where you will talk about interesting points in the book. this works best with platforms like Instagram reels and YouTube shorts. find points in the book that sound very quotable and expand on them in the snippet. in the video snippet, you can place links where people can be led to the landing page where they can access the book or your personal website.

To conclude,

for everyone reading this that has a book out, or a book is in the work, I want you to try this exercise; think about all the possible asset classes, delivery mechanisms, or ways of bundling up this information and just take 10 minutes to write down as many as possible. This list will be invaluable and serve you for years to come. for more tips on ways to remix your assets click here to access the book more show podcast