The beginning of the year is great for articles telling you what’s trending.
Some are better than others, but if you can look past the specific examples they use, and instead think about the strategy or objectives, there are often useful tips to pick up.
Tactics will always be specific to individual situations, but strategies, the why rather than the how, can uncover some great ideas you can use.
In this article, 4 and 5 do just that… the strategy is setting up a campaign around a singe target market. Get potential clients to raise their hand in a pressure free way (btw – your book is perfect for this), and then patiently educate & motivate over time until they are ready… This is both the initial email follow up sequence, and then your regular Flagship Broadcast messages.
Full Story: Five Digital Marketing Trends For 2019
