A report from Reuters say two thirds of small businesses are expecting a downturn in the economy over the next year. The piece focuses on a Bank of America survey identifying not enough small businesses have secured a line of credit… but another consideration is banking as many leads as you can while you have the budget to do so. Considering marketing as an investment rather than an expense is, in many ways a better way to think of it. If you know your numbers, and have a way to stay in touch with potential customers over a longer period, then banking these leads now, investing in the relationship so you can cash in when you need them is a great ROI. Full Story: Most U.S. small business preparing for a recession: Bank of America survey