Everyone starts a business to succeed, and growth is a good measure. A crucial component of this growth is uncovering new clients. We had the opportunity to speak with Lisa Sasevich, who talked to us about how your book can lead people to an existing part of your conversion path, for example, a webinar.
By predisposing people to want to do business with you and setting the context of the next step in your book, you can boost your sales and dramatically improve the effectiveness of your campaign.
Lisa has been one of the proponents of the 90-Minute Book and is the author of The Invisible Close and Boost Your Sales. For access to the podcast episode, this post stems from., Click here.
Who is the book directed to?
The book ‘Boost Your Sales ’ was written for those who love what they do but hate sales. In it, you are taught how to structure an irresistible offer that does the selling for you so that your clients see you’ve contributed to your request or invitation. You are shown the steps to structure a signature talk. You can consider that like a presentation that leads to your irresistible offer.
The book can also be used as a front-end tool that helps identify interested parties.
That’s what Boost Your Sale does. you can see how you can use irresistible offers in your own business, or maybe you’ve got a hobby that you’d like to turn into a real business. It’s really for anyone who’s a service professional, an expert, a coach, or a speaker of any kind.
what does a book do for your business that other mediums can’t?
”There’s something about the perception when somebody’s holding a book in their hand or even when they’re downloading a book. There’s an elevated status when you say a free or new book. Having that book, we’ve been able to use it.”
Lisa confides.
”We leverage our social media strategies to direct them to our free downloadable book, Then they can have the option to click to pay and have it shipped, so we also use the book as a way to qualify leads. Somebody who downloads the free book is one level of qualification. We know they’re raising their hand. That identifies them as a potential ideal client for us, and then that next level is when someone says they’ll pay the price point. I’ll pay that few dollars to also have it shipped. Now, we’re suddenly moving into the next level of qualification.”
Commit
‘’There’s something about just committing. If it sounds like a good idea or makes sense even if you don’t have it figured out, there’s something about saying yes; just register and set yourself up. I don’t even know how you do it. Get yourself set up to do a book.’’
Lisa says.
‘’I honestly did not know how I would use this thing. I just knew this made sense. I’ll figure out a use for it; let me just go ahead and commit. Of course, once I committed, my brain started to listen and ask questions.
Before I knew it, I knew exactly what I would do with it. Honestly, the uses are still unfolding. Until you do it and sign up, you commit yourself, and then the ideas for what to do with it will become very real.
That’s my advice if you’re listening, and I painted a huge possibility, but it seems far away; just get started. Take the first step forward. That’s my advice.’’
