It is easy to get caught up in thinking of our clients as numbers and statistics rather than as individuals looking for solutions to their problems. An acronym we can use to keep our mindset right is
L – let’s
E – engage
A – and
D – do
S – something
And
S – show
A – all
L – leads
E – easy
S – solutions
Titles
The conversation always starts with the title. The title needs to telegraph the answer to an individual’s question. To get them to raise their hand and say, ‘I want this. For a title and book to empathize with readers, you will need to think of them as more than a statistic. You will begin to think of ways to engage with them and how best to lead them to their desired solution, which is what the 2nd Profit Activator details.
The term ”lead generation” is very misleading. People hear it and look at it as ‘ we’re going to generate a bunch of leads, we’re going to shake them through this series of steps, and some of them will fall out of the other end as people that we can do business with. As opposed to engaging with each individual and resolving the matter on whatever level that means.
In Summary,
You know you have done something horribly wrong if you meet someone who has previously taken the book and the question you ask is, ‘did you get a chance to read this?’. Because that is not what we are about here. Because the way our business model works is that if someone has the book, it is because they already expressed interest in it. The conversation should be around the next step after reading the book. to access the podcast episode this post stems from, click here
