You might recognize Mike’s name because he’s both written a book and has been a guest on the book more show podcast before. He’s back, having just published a second book with us, Relationships for Keeps, and if you follow us on Facebook, you might have seen a video I shot as the book launched in towards the end of last year. Mike has some fantastic insights into not only the creation process, but how he’s using the book and, not surprisingly, how it’s amplifying the relationships he has.
Mack emphasizes that building relationships are a critical component of business success. He explains that people do business with people they know, like, and trust, and that building strong relationships with clients and customers is key to long-term success. He also notes that relationships are not just important for sales, but also for building a supportive network of colleagues and mentors.
Mack also discusses how authors can use their books to build relationships with readers and establish themselves as authorities in their field. He recommends that authors focus on providing value to their readers by sharing their knowledge and expertise. He also suggests that authors use their books to showcase their personalities and unique perspective, which can help them stand out from other authors in their field.
The hosts and Mack also discuss the importance of marketing and promotion for authors. Mack explains that authors must proactively promote their books and build their brands. He suggests creating a website, building an email list, and leveraging social media to connect with readers and potential customers.
Mack also shares his insights on publishing and how authors can make the most of their books. He recommends working with a team of professionals who can provide guidance on everything from editing to book design. He also suggests planning a book launch and leveraging online platforms like Amazon to reach a wider audience.
Throughout the podcast, Mack emphasizes the importance of relationships and how they can help authors achieve their goals. He notes that building strong relationships takes time and effort but is worth it in the long run. He also stresses that authors must be proactive in promoting themselves and their books and focus on providing value to their readers.
Overall
Mike Mack provides valuable insights into the importance of relationships in business and how authors can use their books to build relationships with readers and establish themselves as authorities in their field. Mack’s advice on marketing and promotion and his insights into the publishing process can help authors achieve their goals and make the most of their books.
To listen in on the podcast, this post stems from. click here.
