In this post, we will discuss a question often asked by those that have done a book with us ‘now that I have the book, what do I do next? How do I market it?’ For the full podcast and transcript, click here.

Completing the book is just the beginning of your journey. Now that you have it in front of you, you need to move on to the next step, marketing. Here at 90-minute books, we believe in using the books as a lead generation tool to drive sales and attract clients to your business. There are 2 ways you can do this, by engaging existing customers and attracting new ones.

Engaging existing customers

The first group you need to appeal to comprises those already on your client list. This is the easiest route, as most businesses already have a list of people who have expressed interest in one of your products/services but have yet to commit.

You can use this as an opportunity to re-engage these people. A book is a good icebreaker for establishing your connection anew.

Studies have shown that acquiring new customers can be 5 to 25 times harder than retaining existing customers. So you can imagine the importance of keeping existing ones. So unless you’ve got no list or have completely exhausted your existing list, we strongly suggest re-engagement as it is the cheaper option.

When Attracting new customers,

It all comes down to advertising in areas where you think your target market is likely to view your ads or finding opportunities where your customers are likely to be.

Referrals 

You can attract new customers by asking for referrals from satisfied clients. You will need to integrate a referral-generating stage in your sales funnel. This could, for example, be an automated follow-up email requesting a referral after a client has read your book and has chosen to take the next step with you.

Offer incentives

People respond well to incentive-based offers. You can take advantage of this by hosting a webinar on a related topic or the book’s contents and adding the book as part of registering for the webinar.

Joint ventures

You can initiate joint ventures with complementary organizations; these companies have similar consumer bases but don’t directly compete or take away from your clientele. You can strategize how to appeal to customers without injuring each other’s bottom lines. For example, the customer gets your book for free with whichever product/service you choose on their catalog. Indirectly lending value to the service on offer and simultaneously netting you a lead.

There are many methods of advertising and getting your book out there,

Follow the link posted at the beginning of the post to listen in on real-world examples of those who have already engaged with us to better understand how best to get your book rolling. If you have any questions, feel free to contact us at support@90minutebooks.com