In this post, we briefly talk about Facebook as a medium for promoting your book. The full podcast can be found here.

Facebook has been rated the most widely used social media platform worldwide. Statistics state that it brings in approximately 2 billion active users every day.

Using Facebook as a marketing tool is much easier if your business or brand already has a business page, but it is easy to set up even if you don’t have one. Facebook discourages businesses from user profiles and encourages businesses to create pages. They offer better incentives and functionality that won’t be accessible from a profile but are available to pages.

Groups

Facebook groups are an essential function that allows for further connection with your client base and promotes a sense of community to the platform. When people join your page, they will see your group, which can be connected to it. The groups offer a more secure space to continue conversations instead of flooding the comment section of posts on the page.

Events

With the Events tool, a user or business can create a specific landing page for their event. You will have a dedicated page for your book launch where people can learn more and RSVP.

Facebook Live

The Facebook live feature can be linked to the events tool. Using the events landing page to host your live. For book promotion, you can use the live feature to host a virtual book launch or host small video sessions where you provide tips and the like from the book. 

Ads

Ads are used to increase the visibility of your page so that more people view your page and hopefully boost engagement. Using your book cover on your ad is advisable, as Facebook discourages ads with more than 20% text. They limit the reach of ads that breach this rule.

Lead ads

Lead ads may be one of the most important features on the platform as it directly helps in lead generation. With Lead ads, a user does not get redirected to another page. They can stay on the platform to complete and submit the lead form. This eases the process considerably and gives off a desirable organic feel.

Conclusion

There are many tools and functions to explore in the metaverse. find the ones that work well for you and engage with your customers. if you have any questions or wish to join us and have your 90-minute book done, contact us at https://www.90minutebooks.com/get-started