The most frequently asked questions we field whenever people hear about 90-minute books are: How does the format work? Is it effective? What is the Return On Investment(ROI)? what is a lead generation book?
We once aired a Podcast episode where Susan and Stuart sat down with Glenn Mcqueenie, author of “Double Your Income,” and talked to him about the first book he did with us and how it has affected his business. Funny enough, Glenn’s original plan was to write a book exclusively for distribution among his team members, but it quickly led to the unexpected doors opening. We have taken tidbits of our conversation with him and put together this blog post, highlighting the key payoffs to working with us. If you’re interested in listening to the entire podcast, click here.
What is a lead generation book?
Lead generation attracts prospects to your business and increases their interest through nurturing, with the ultimate goal of converting them into customers. in that vein, a lead generation book is a book that is designed to identify these invisible leads and give them a chance to raise their hands to express interest in the product/service being offered in the book.
Reader Response And Feedback
Susan starts by asking one of the most asked questions we get from our prospective clients because of our unique book format, what has the reader response been like?
As explained in the intro, the book was initially for his team members, but as he released the book, Glen realized that there was a big gap in the market. At the time, there were not many people who were offering coaching in the real estate industry. In a short space of time, the book had over 1600 downloads. With people phoning and asking if he offers to coach.
“’ In a nutshell? It’s been crazy’’. Glen chuckles.
Book distribution
The book was initially launched on his personal Facebook page, and he started rolling it out there. Using word of mouth and Facebook ads, it steamrolled. As a result, he caught the eye of a Canadian publication called Real Estate Magazine. They heard about what he was doing and decided to do a story about a real estate agent, and coach is giving a book away for free to other realtors’ the article garnered him seven to nine hundred downloads in the space of two weeks. This a prime example of the power of publishing a book in your area of expertise. It lends a certain gravitas and credibility to your name.
Return On Investment
Despite that, Glenn decided to distribute the book for free; from an investment of $2200, he has seen a hundred-to-one return.his returns came in the form of coaching gigs, mastermind classes and the like. These benefits are what he calls the great multiplier of business.
The Key Takeaway
The 90-minute book is a lead generation book that is meant to aid you in identifying invisible prospects. Glenn saw a substantial increase in his business due to his decision to work with us. Opening doors that no one anticipated. From then till the date of this post, He has released another two books ‘Shutdown Slingshot’ and ‘The Mcqueenie Method’
