Distractions and small marketing budgets are 2 of 5 challenges that caught my eye in this article.
For distraction, I love the reminder that ABC ABC ABC means the first project isn’t completed until month 7, but AAA BBB CCC means the first project is completed in month 3 with the same effort. Distraction is a discipline so a simple way to start is with small goals and then just focus on staying on track.
Let’s tie it in with the the second point & use this new found discipline to stay focused and complete a simple marketing campaign.
If you have a list of any size , that has any age, an easy way to start is a ‘9-word email’.
Designed to revive dead leads, this short, personal, expecting-a-reply email is great to start a conversation with a lead that may have gone cold.
‘Are you ready to start your book this month?’ ‘Are you still looking for a home in Lake Ashton?’ ‘Have you filed your taxes yet?’ ‘Have you found an after school activity?’ ‘Are you still coming to Orlando?’ ‘Have you picked a contractor yet?’
Whatever your business, if you have a group of leads of people not yet converted, a 9-Word email like this is a great, simple way to make a start on 2 of the 5 challenges listed in the article below… Beating distraction & making a move on your marketing.
(ps. If you want to check out more email ideas, head over to emailmastery.com)
Full Story: 5 Common Small Business Challenges and How to Overcome Them
