Your Book and Funnels

Shocking, right? after all the work that you have done in putting the book together, we hit you with that bombshell. The book is merely a means to an end. You need to think about your book to identify interested and potential customers.

So, the book itself is almost a quirk of fate. It’s just something that, at this moment in time, is the ideal method of going about it. And this is where the model we have created, the 90-minute book, It’s cost-effective using the tools out there, and it still has a lot of credibility and kudos and builds that reciprocity because of all of the history of books, the fact that the printed word has a kind of gravitas to it.

So identifying prospects is job one, which we do with the book. Still, job two is engaging with them and moving their thought process, understanding, and willingness to execute toward the point where they jump on board and join you as a customer or a client.

One of the challenges faced by our clients is choosing a single target market for the book and sticking to it. Usually, a person may have multiple angles on the same business they wish to explore, but doing so would make the book too big and defeat the purpose of it being a lead-generation tool.

To learn more on how to correctly use your book in your marketing funnel and to get insight into how we have used our in-house books in our funnels, click here. The book more show podcast with Stuart Bell and Betsey Vaughn goes into exhaustive detail.