When you think about writing a book, a few campaigns probably come to mind immediately. Ways you already know you want to use your book. It might be offering it as a download on your website, a Facebook campaign, or In person at an event. These ideas are often the best use of your time and help you capture the most leads, but after that, there is still much more you can do…
The great news is now you have your book created, there are hundreds of opportunities to use it to engage with people. These are the smaller, more specific times you can capture people’s details if only you had a reason for them to share their information.
By taking a little time to orchestrate these opportunities, you can create multiple ways to start a conversation and even more chances to uncover ‘oil wells’. Groups of people you might have previously passed over because you didn’t have a compelling way for them to raise their hand.
Your first push should be in the big ideas, but tremendous opportunities are hiding in the long tail.
Are you uncertain about where to begin? can’t see beyond the obvious methods that everyone uses? click here and listen to Stuart and Betsey give you ideas on opportunities hidden in the long tail
