Today we will speak about how a book can be a very effective lead-generation tool while highlighting some common pitfalls to avoid. To listen to the podcast this post draws inspiration from, click here
What are leads?
For those who might not know, a lead can be defined as a person who expresses interest in your product/service. Making lead generation the activity of attracting people to your business with the intention of converting them into paying customers.
It is a common consensus that books are written for two purposes. To make money from them and for the potential authority, the prestige will give them.
Here at 90-minute books, we believe in using books as one of the primary lead-generation tools in your arsenal. Will this route still gain you the credibility you are looking for? yes, will you make money from direct sales? yes, but these are secondary benefits. We believe their real value is as a lead generation piece. Because unless your main job is that of an author, the books we want to speak about are written to support other businesses or to play a supporting role for whatever generates the money in your business.
How does the book work in lead generation?
While you can sell the book and make money off of direct sales. We suggest you give the book to people in exchange for their contact information to create a database of people who know, like and are interested in further communication with you. Giving the books away digitally is best, as this method makes it easier to collect contact information. With this in mind, you don’t need to condense all your knowledge into your book. If you do so, they will not need to continue communicating with you.
Benefits of a lead generation book
The idea is to write a small book. Between 40-70 pages long. This is just enough for them to get familiar with you and prompt them to take the next step with you.
When you meet people for the first time, it is often the case that you don’t want to go straight into a hardcore pitch. Instead, you can direct them to where they can download your book. That will be detailed yet brief.
Lead-generation books are designed to introduce a problem the reader has and then solve it. We call the process ‘uncovering invisible leads’. The book’s title will be eye-catching and arouse the reader’s interest.
In conclusion, Thinking of a book as a lead generation piece will still get you the credibility you desire while helping you generate leads simultaneously. When you are ready to create a lead generation book with us, you can contact us at https://www.90minutebooks.com/get-started
