Writing your book is a big step, but using it to start a conversation with a potential customer is the most important part. The biggest goal at 90-minute books is to help set up a compelling conversation that draws out your five-star prospects from the crowd. to access the podcast that inspired this brief post, you can listen to it here.

Create a Spark

This initial spark comes from many factors: an eye-catching title, a  stellar front cover, and a powerful back cover CTA(Call To Action). 

One of the mistakes people make when deciding on a title is trying to sound clever and witty. While this may attract an eye or two, it is rare for that witty title to correctly portray the benefits one might gain from the book.

It is much better to write in the language that resonates with the audience that you’re trying to engage with

I want you to see your book as the entrance to your workplace and your landing page as the portal we created for you. When someone enters their details and clicks the “send me my book” button, they are instantly transported into your physical office.

”I’m here regarding the heel pain book,” they say as they open the door and peer inside.

What would you say to them, then? What would you say to them in person? “

And that is the reason for these brief, personal messages because, if someone entered your work in that manner, you may respond, 

“Welcome. How long has the heel pain been present?”

 You might start it off like that, right? Or you may present them with a choice: “Was it always there, or did it only start happening now? Is it more noticeable on your heel’s rear or the bottom?” 

You begin diagnosing or conversing with someone to gain clarity regarding the extent of the problem and what the real problem is, and you begin forming an idea of how you can assist them.

therefore,

By thinking a few steps ahead, knowing who your readers are, and the ideal step you’d like your best readers (customers) to take, you can create a follow-up sequence that starts the relationship in the best way. By offering information that helps.