The most exciting part of creating your book isn’t the layout, the fantastic cover, or even the great content. The exciting part is getting your book out there and starting conversations once it’s complete.
This post will discuss the last mindset on the Book Blueprint Scorecard, Beyond your book. to access the podcast this post stems from, click here.
There are many opportunities and ways to use it, but we start by looking at the simple, inexpensive, and friction-free ways of using your book to orchestrate referrals and revive old leads.
Level 1
The first level is where you have not yet thought about using the book. You may have heard others talking about getting books done, you had some great ideas and decided to get one done as well, but you had not yet thought about how it would be helpful to you in your overall marketing strategy. most people in this mindset have adopted the “If you build it, they will come” approach.
This is the lowest level of this mindset.
Level 2
At level 2, you have an inkling of what you wish to achieve. You’re considering distributing the book via some of your partners or making it available on Amazon. So you’re figuring out what to do with your book but haven’t considered what happens after that. This includes follow-up sequences and engagement with people.
Level 3
People at the third level will have an engagement sequence in mind for those clients who want to engage immediately. You are still focused on the short term and have yet to develop a strategy that works to rope in potential leads in the long term.
Many people come in with the expectation that the leads will be produced immediately. They do not consider the possibility of external factors affecting their ability to invest in the product or service.
Level 4
Level 4 is the pinnacle of the mindset. Those at this stage have developed a sales funnel and placed the book strategically within it. The funnel will deliver additional value relative to the book after someone initially requests a copy by asking engaging questions and continuing the conversation until they are ready to act.
A perfect example of this is a situation that occurred some time ago. A realtor phoned us saying, “Hey, I’m just reaching out to you. I must have fallen off your list or something because I haven’t received any messages for a couple of weeks now. We’re ready to list our property that’s up there in this particular area. I couldn’t find your number, so I had to contact another realtor in the area to get your details, but we’re ready to list. If you’ll give me a call, we’ll get started.”
The background is that this guy had opted into a list four years ago. We had been sending him regular communications for that period of time. We Hadn’t heard anything. So as is our custom, we decided to purge the list a little bit toward the end of the year. So we took him off because he hadn’t responded, and the guy reached out when he was prepared to interact with us.
Four years had gone by, and he didn’t express any direct interest, but he had received value over that period. So that when the time finally came for him to use our services, he was already ready and convinced of the service we provide.
To sum it up
Most people struggle with this mindset, figuring out where to begin marketing their book. scroll through some of our blog posts for more tips to get started.
