One of the most frequent questions we get asked is about book titles. So today, in this post, we dive deep and revisit 5 of the most effective book title formulas.
Whether introducing a new idea to your audience or giving them step-by-step instructions to get a better outcome, your title & the words you choose are the strongest indicators to people that they are ‘in the right place’. we have a book available on the topic that you can look through afterward here. in the meantime, scroll down as we give you a primer on book title formulas.
the title is that thing that captures someone’s attention even if the content and the book are great, even if the call to action is great, and even if your program that leads on from that is great. If the book passes by and doesn’t really cause people to stop saying, “I want that.” Opting for a copy or requesting a copy, then it’s all a missed opportunity.
Name it and Claim it.
The name and claim category refers to book titles that stand out in their specific genre and explain exactly what the book contains. examples of this are Dave Ramsay’s book ‘financial peace’ and ‘the adult acne cure’. The books leave an impression on your mind and tell you exactly what is inside the pages.
Just do it
this category is about making declarations and getting things done. the title will employ execution-based terminology to illicit a reaction from the intended target market. examples of this are ‘double your income’ and ‘hypnotize your husbands’. These ones are very, just get it done. The solution and the endpoint are clearly stated in the title.
How To Titles
This category is pretty straightforward, as the words How to are present in every title. it is an interesting category because if you reword the titles a bit, they can fit into other categories quite well. examples include How To Get High Paying Consulting Clients Even If No One’s Ever Heard Of You and How To Sell Your House For Top Dollar.
Information Goldmines
Information goldmines are where you have access to data that the consumer, your ideal customer, wants or needs. . Some of the examples, and hopefully you’ll quickly see what I’m talking about, are things like The 2018 Social Security Benefits Guide or The 2018 Lakefront Homes Pricing Guide. All these things are where you can get access to data, analyze that data, and add commentary to the data.
It might be pre-propriety data within your business that you can see and no one else can see because it is your business. It might be data provided through a professional organization that the public doesn’t access
Question Magnets
this is a category that resonates with a lot of people. The question is in the title, but the title is slightly broader, or it’s answering the questions that are associated with one level separated from that title question. Examples of this book title include What To Do At 62 and How Much Is Enough.
To conclude,
It really is because we spend so much time talking about, “What’s the question and what’s the problem.” It’s that thinking that gets locked in. When picking which title to best address, I think the exercise would be to take these five categories. See if you can write one or two potential book titles in each of the five categories assuming they are all relevant.
But make an effort for each of them and then give it a day. Come back to it. Let your brain percolate. Let the titles kind of sink in a little bit and come back the following day and then assess the list again and see which one is really kind of allowing people to raise their hand as interested because it is obvious what the book is about.
