In this post, we’ll talk a bit more about the three types of books you can use to generate more business.

For those unaware, joining us for the first time, here we make use of 8 Profit activators that are detailed in the book ‘Breakthrough DNA,’ which can be accessed here.

For this post, we will touch on the first three activators.

  • Narrow Your Focus and Select ONE Target (at a time) 
  • Use Direct Response Offers To Compel Prospects To Call YOU
  • Patiently And Systematically Educate And Motivate Prospects To Meet You… When They’re Ready!

The 90-minute book is perfect for three types: a lead generation book, a lead-converting book, and a blueprint-type book. Depending upon where you wish to use your book in the sales funnel, one of the models mentioned above will fit well easily and efficiently by creating a 90-minute book. The activators listed above correspond with these three types of books.

Lead generation books

The purpose of the lead generation book is to reveal leads that you are not aware of, to allow prospective clients to raise their hands and to unearth desires that they might not be aware of.

Lead-generating books follow the model of the first profit activator. By narrowing the book’s scope, identifying one key question and running with it, you can efficiently bring about lead generation.  

Lead converting books

The lead-converting books focus a little more on the assumption that readers know this is a wise decision. This is the kind of book that we would recommend to those who are already on the 90-Minute Booklist or who listen to our other podcast, More Cheese Less Whiskers. These are already aware of the environment but may require more direction and structure to understand why it’s a good concept and how it might work for them. All potential reservations and objections people may have. The second profit activator coincides well with lead conversion.

Blueprint

The blueprint book is usually more detailed; as the name implies, it speaks in depth about your chosen topic. It is not located at the top of the sales funnel but somewhere in the middle. It is not involved in lead generation or conversion, but it leans towards the latter as it tries its best to educate and motivate the potential lead toward a definite decision

conclusion

For more information and examples on these three types of books and where they fit in the sales funnel, go and listen to the podcast episode this post stems from here.